Your first job is to get your customers to see your ad!

Published Sunday July 05 2009
If you have read my manual "The Secrets Uncovered: How To Write Headlines That Could Make You A Fortune", you will recall that every ad should follow the AIDA formula: 1. Get Attention 2. Generate Interest 3. Create Desire 4. Call for Action The problem is that most ads just aim to get attention by using bold or unusual graphic gimmicks. It is a bit like walking up to a customer and grabbing them by both shoulders, staring them in the face, and shaking them. I suspect you'll get their attention...
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Posted in: Advertising